Dissolving borders and giving more space to art
The redesign represents a consistent but unconventional progression from the museum’s previous corporate design. The new graphic appearance is based on the existing logo which has become well-established throughout the fifteen years of the museum’s existence and consists of the lettering LEOPOLD MUSEUM and a figure from a Schiele sketch. This new corporate design evokes a classic and timeless but also modern impression and is thus suitable both for art from the 19th century as well as for contemporary art”.
Client: Leopold Museum Vienna
in cooperation with Christian Satek
Creative Direction: Christian Satek and Willem Krauss
Art Direction & Design: Sophie Rotter