robert la roche
The iconic eyewear brand with a campaign rooted in it´s glory past
The Designer Robert La Roche created in the early 80´s the legendary brand. Known for it´s modern and new frame designs, it quickly evolved into a love mark of it´s time. 
For the 2020 Campaign for the subrand Robert La Roche "Superleggera" created exclusively for the biggest Austrian optician retailer we have been contracted to develop the campaign and the look & feel of the brand. 
Client: MPG GmbH / Hartlauer
Creative Direction: studio krauss
Photography: Oliver Jiszda

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