VIOMED
A fresh and appealing look for a young company producing hyperallergenic nutrition
studio krauss realized the entire brand experience in cooperation with Nikos Charalampopolous (CEO, viomed), starting with the naming, corporate identity, the digital experience, and ending with the package design. The branding helps to break through stigmatization of hypoallergenic nutrition and reinforced the idea that it shouldn't feel like a necessity, but rather a transition and breakthrough with a pinch of appetite appeal.
Client: viomed®, Italy
Concept and creative direction: Willem Krauss
