Falkensteiner hotels & residences
Redesigning a brand that unites it's diverse hotel portfolio
Austria's largest hotel company received a brand refreshment. The corporate design of Falkensteiner Hotels & Residences was modernized and adapted to the new brand positioning. The modernization of the brand elements and the visual language resulted in a emotional visual identity that makes the company fit for the future in the competitive european market. The aim was to visually unite the diverse hotel portfolio that ranges from luxurious camping to 5-Star luxury hotels in mostly leasure destinations. We are very proud to have walked this path together with Falkensteiner.
Client: Falkensteiner Hotels & Residences
Creative Direction: Willem Krauss