Seespitz Restaurant and Beach Club —
Refinded cuisene by the lake.
Refinded cuisene by the lake.
For the legendary Beach Club and the Restaurant Seespitz at the Falkensteiner Schlosshotel Velden, Studio Krauss developed a communication design that captures the timeless spirit of the Austrian Sommerfrische. Inspired by the effortless glamour of Gunter Sachs and the vibrant culinary identity of the JRE kitchen — where Mediterranean ease meets Alpine character — the visual language blends lightness, sophistication, and a contemporary coastal attitude. Invitations, menus, and print collateral echo a refined summer nostalgia while framing the Beach Club’s modern, relaxed elegance.
Client: Falkensteiner Hotels & Residences
Creative Direction & Design: Willem Krauss
Creative Direction & Design: Willem Krauss
