Red Bull SPECT Eyewear — Creating a eyewear identity into the sports univers of RedBull
Bold performance meets uncompromising style.
The Red Bull SPECT Eyewear Branding project brings together athletic precision and striking visual identity to create eyewear designed for those who push limits. Our approach blends dynamic design, powerful storytelling, and a premium brand experience—resulting in visuals that capture the energy, clarity, and confidence of the Red Bull SPECT spirit.
The Red Bull SPECT Eyewear Branding project brings together athletic precision and striking visual identity to create eyewear designed for those who push limits. Our approach blends dynamic design, powerful storytelling, and a premium brand experience—resulting in visuals that capture the energy, clarity, and confidence of the Red Bull SPECT spirit.
Client: RedBull SPECT/MPG The Eyewear Company
Creative Direction & Design: Willem Krauss
